Personalization is a tactic all email marketers should use. Leads, subscribers, and customers are distinct from each other and their differences go beyond demographics. Sending generic emails does not only show your lack of creativity and strategy. It’s also a waste of time, energy, and money.

Any email marketer will tell you that a proper personalization gave their campaigns a significant boost. By tailoring your email content, you are offering a string and relevant messaging to your subscribers and to your customers, and get higher open rates and better engagement.

Here are some great numbers and statistics that will show you the power of email personalization:

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