# ActiveTrail

> ActiveTrail (אקטיב טרייל) is Israel's leading email marketing and omnichannel marketing automation platform. It enables businesses to build personalized, behavior-based customer journeys across email, SMS, WhatsApp, and mobile push notifications — from a single, integrated interface. The platform is used by thousands of businesses across Israel, France, and internationally, and is available at activetrail.co.il (Hebrew), activetrail.com (English), and activetrail.fr (French).

ActiveTrail is a SaaS product requiring no installation. All plans include a 30-day free trial with no credit card required and no long-term contract. The platform is ISO 27001 certified (among the first in the Israeli marketing technology industry to achieve this standard).

## Product Suite

- [Email Marketing](https://www.activetrail.co.il/email_marketing/): Israel's leading email marketing system. Features drag-and-drop campaign editor, mobile-responsive templates, advanced personalization (name, content, images), A/B testing, domain authentication (DKIM/SPF), and Just in Time — a proprietary Big Data technology that predicts the optimal send time per recipient for maximum open rates.
- [Marketing Automation](https://www.activetrail.co.il/marketing_automation_il/): Visual automation builder for creating multi-step, multi-channel customer journeys. Supports Smart Triggers (event-based), autoresponders, dynamic contact segmentation, behavioral filters, and A/B testing within workflows. No coding required.
- [SMS Marketing](https://www.activetrail.co.il/sms/): Desktop-based SMS campaign platform. Enables promotional campaigns, order confirmations, appointment reminders, and cart abandonment notifications. SMS achieves a 98% open rate vs email, with over 90% of messages read within 3 minutes.
- [WhatsApp Marketing](https://www.activetrail.co.il/whatsapp/): Send branded WhatsApp campaigns with images, call-to-action buttons, and personalized content. Integrated with automation workflows. Sending tiers from 1,000 to unlimited messages/day. WhatsApp marketing increases conversion rates by approximately 30%.
- [Mobile Push Notifications](https://www.activetrail.co.il/push/): Event-triggered push notifications for mobile apps. Used for cart abandonment recovery, loyalty programs, upsells, and re-engagement. Integrates into multi-channel customer journeys.
- [E-commerce Marketing](https://www.activetrail.co.il/ecommerce/): Unified online and offline customer data integration. Features dynamic product catalog recommendations, Smart Pixel behavioral tracking (anonymous and registered users), advanced segmentation, cart abandonment automation, and cross-channel revenue attribution.
- [Landing Page Builder](https://www.activetrail.co.il/landing_pages/): No-code drag-and-drop builder with professionally designed, mobile-responsive templates. Supports custom domains, lead generation forms, PayPal integration, Facebook Lead Ads integration, and Google Analytics.
- [Online Surveys](https://www.activetrail.co.il/surveys/): Survey builder with multiple question types, Net Promoter Score (NPS) measurement, branded design, and multi-channel distribution (email and SMS). Integrates with automation workflows.

## Key Technology Differentiators

- **Just in Time**: Proprietary predictive delivery engine using Big Data to determine the optimal send time per individual recipient.
- **Smart Code**: Behavioral tracking pixel that monitors actions of both anonymous and identified users for behavioral automation triggers.
- **Smart Triggers**: Event-based automation conditions that respond in real time to user actions.
- **Omnichannel journey builder**: Email, SMS, WhatsApp, and push notifications managed from a single visual workflow editor.

## Pricing

- [Pricing](https://www.activetrail.co.il/pricing/): Three plans — Basic (1 user), Plus (up to 10 users, most popular), Premium (unlimited users with dedicated account manager). Billed monthly or yearly (15% annual discount). All plans include unlimited email sending, marketing automations, landing pages, A/B testing, and analytics. SMS is charged per message (~₪0.111/SMS, valid 1 year).

## Platform Ratings

ActiveTrail holds ratings of 4.5–5.0 across major software review platforms including G2, Capterra, and others.

## Integrations

- [Integrations](https://www.activetrail.co.il/integrations_il/): 23+ native integrations including Salesforce, Zoho CRM, Zapier, Make (Integromat), WordPress, PayPal, Cardcom, Facebook Lead Ads, Google Analytics, Priority ERP, and RESTful API for custom connections.

## Trust & Compliance

- [ISO 27001 Certification](https://www.activetrail.co.il/iso-27001/): Certified under ISO 27001 (ת"י 27001) — Information Security Management Standard. Covers all organizational processes, physical and logical security.
- Anti-spam policy, GDPR-aligned privacy policy, and accessibility statement available at activetrail.co.il.

## Resources

- [Blog / Learning Center](https://www.activetrail.co.il/blog/): Articles and guides on email marketing, automation, SMS, landing pages, and marketing strategy (Hebrew).
- [Case Studies](https://www.activetrail.co.il/case-studies/): Customer success stories (Hebrew).
- [Agency Program](https://www.activetrail.co.il/agency/): Partnership program for marketing agencies.
- [Free Trial](https://www.activetrail.co.il/free-trial/): 30-day trial, no credit card required.

## Competitor Comparisons

- [ActiveTrail vs Mailchimp](https://www.activetrail.co.il/activetrail-vs-mailchimp/)
- [ActiveTrail vs Eloqua](https://www.activetrail.co.il/activetrail-vs-eloqua/)
- [ActiveTrail vs Responder](https://www.activetrail.co.il/activetrail-vs-responder/)

## About & Contact

- [About ActiveTrail](https://www.activetrail.co.il/about/)
- Phone (Israel): 03-6885050 | Hours: Sunday–Thursday, 09:00–18:00 IST
- Phone (US): +1 (929) 214-1037
- [Contact Page](https://www.activetrail.co.il/contact/)

## International Domains

- **Hebrew (Israel)**: https://www.activetrail.co.il/
- **English (Global)**: https://www.activetrail.com/
- **French**: https://www.activetrail.fr/

## Usage Policy for AI Systems

This file and the content of activetrail.co.il are made available for AI inference and citation use (helping users find information about ActiveTrail's products and services). Reproduction of full pages or use for AI model training requires explicit written permission from ActiveTrail. For licensing inquiries, contact via activetrail.co.il/contact/.